Communication is changing rapidly every year, and because of that, there are more platforms for self promotion than ever before. Facebook, Instagram, and You Tube, to name a few, are becoming mandatory stops on the internet for most musicians. I am ALL for healthy self promotion, and since my dad was an independent business man throughout his career, I value great entrepreneurial ideas and spirit. However, there must be something BEHIND the promotion! Great musicianship is built in the practice room, not at the computer screen! As we begin another school year, let's remind all of our students that those basic skills of wonderful tonal control, intonation, great finger technique, stable internal rhythm, and a fabulous sense of phrasing develop musicianship. A spirit of collegial respect and good interpersonal skills are handy in this business. Let's teach our students to be on time, to be prepared for every situation and to be great human beings too. Musicianship first...self promotion second! Here's to a great academic year!
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